Blogs have become a standard part of our online life, for businesses as much as individuals. Nonetheless, a lot of businesses are still reluctant to start a company blog because writing blog posts will become just another item on an ever-growing to do list. However, many company directors or employers are already on blogs and social networks, and add content to one online source or another on a regular basis. By using content that you are already exposed to and getting other company employees involved, you can easily generate frequent, relevant content for your company blog.

Hosting a blog on your website, as opposed to an external blogging site, has tremendous benefits for your website, and therefore your business.

Benefits:

Search Engine Ranking: Content added to your blog is seen as content added to your website. Blog posts are indexed by search engines more quickly then websites. Therefore, adding a blog on your company site will promote better visibility of your main website in search results.

Links: When people share your content the links will direct back to your main website via the blog. This increases exposure and benefits you search ranking.

Branding: adding a blog to your compnay’s website maintains your brand and looks more professional than an externally hosted blog.

Generating Blog Content Tips:

• Short and frequent is better and easier
• make it a team effort; create an schedule for staff to add content regularly
• get clients to write in
• post expert advice from allied companies not in competition with you

Or, we can write it for you. We can generate content for your blog, with as much or as little input and time from you. You can provide bullet points and rough ideas for topics, and we can craft this into regular blog posts which you approve before posting.