Currently, Search Engine Optimisation relies heavily on link building. For SEO experts, such as Clive Hawkins, this involves spending hours rummaging through analytics in search of likely linking targets. On the other hand, web copywriters squeeze as many links into content as they can, in hopes of some inbound links returning their way.
Google is currently working on a patent for Enhanced Document Browser with Auto-generated Linkage.
This would generate links automatically for each reader, with preference for previously visited site based on browsing history. This fits in with Google’s current trend of tailoring their algorithms to prioritise most relevant and genuine content. We’ve noticed the emphasis on frequently updated and user generated content such as blogs, reviews, ratings and so on.
It is not yet known how Google plans to use this tool, and may be just an in-house tool to enhance their filing. However, if rolled out across the web, it would be the ultimate SEO device, allowing for personalised link building for each user.
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