http://www.foxdigitalweb.com.au/blog.php Fox Digital Web Pty. Ltd. Blog Details http://www.foxdigitalweb.com.au/blog-details.php?blog_id=11
The project is called Pilot Handwriting, and its growing popularity is largely due to the simple “creation” process. To make you w own font:

• Download a blank template with a box for each letter.
• Print, and fill out each letter in pen
• Hold the template up to your webcam to capture (alternatively use camera or scanner)

Once you’ve uploaded the template, you get a chance to fix up individual letter and perfect your writing (if only we got a chance to do that in grade school!)

Now, your email can look like hand written letters. A nice touch in this digital era.

]]> Words about the Web http://www.foxdigitalweb.com.au/blog-details.php?blog_id=11 http://www.foxdigitalweb.com.au/blog-details.php?blog_id=10
Google is currently working on a patent for Enhanced Document Browser with Auto-generated Linkage.

This would generate links automatically for each reader, with preference for previously visited site based on browsing history. This fits in with Google’s current trend of tailoring their algorithms to prioritise most relevant and genuine content. We’ve noticed the emphasis on frequently updated and user generated content such as blogs, reviews, ratings and so on.

It is not yet known how Google plans to use this tool, and may be just an in-house tool to enhance their filing. However, if rolled out across the web, it would be the ultimate SEO device, allowing for personalised link building for each user.

More on Google Auto Links and SEO expert Clive Hawkins…

]]> Words about the Web http://www.foxdigitalweb.com.au/blog-details.php?blog_id=10 http://www.foxdigitalweb.com.au/blog-details.php?blog_id=9
Curious to find out how?

SmartCompany posted an interview with Saunders where he reveals his not-so-tricky methods in growing the business and expanding customer base.

The key for him was establishing a professional appearance from the start, which made his business appear bigger than it was. Without ever telling a lie, Brett won customers with a few clever presentation tricks and impeccable promotional material.

This approach is relevant to businesses across the board. Regardless of the service or product you offer, no customer wants to be a guinea pig client. Therefore, by looking and acting like “one of the big guys” potential customers feel confident that they are dealing with a professional company. The benefit of being a smaller company behind the scenes is you can win new business by offering competitive rates.

Brett says it’s simple, “What do people look at when it comes to a business? They go to the website. If I’ve got my website looking like a big organisation, they are going to assume that we are a lot bigger.”

Brett Saunders has nailed this approach with his air-conditioning and mechanicals business Hiflow. We’ve seen similar success with our client in Geelong and regional Victoria who established a professional appearance to win clients in the Melbourne and metropolitan markets. It works, just think about how you research and assess potential business partnerships? Appearance and credibility is key.

]]> Business http://www.foxdigitalweb.com.au/blog-details.php?blog_id=9 http://www.foxdigitalweb.com.au/blog-details.php?blog_id=4
Working in the “digital world” we always have emails and memos flying around, discussing the latest technologies, tips, tricks and statistics of just about everything. Perhaps this blog can become a place where we collect these thoughts, and generate good karma by passing on our knowledge.

Some future contributions will come from all corners of the office including:

•  Words of wisdom from the marketing corner on analytics, sales and business strategy
•  Branding ideas and inspiration from the ”kreative korner”
•  Insight into the world of technology and gadgets form the development team

And of course, we copywriters are just happy to write, so our corner will take credit for any random news posts, industry insights and general company updates you may read in the future.

]]> Company News http://www.foxdigitalweb.com.au/blog-details.php?blog_id=4