At Fox Digital Web, we develop brands and corporate identities that have longevity because they fit with the way a business functions and interacts with its clients. A brand is so much more than the name or logo of a company. In today’s society, customers will purchase one of two identical items because they are aligned with the brand.

Before you invest in a logo, stationery, website, or new uniforms, invest in your brand. Your corporate identity should be the foundation on which you build all other elements of your business. It is the only way to have a focused, consistent message that will provide cut through and highlight your point of difference.

At Fox Digital Web, we can partner with your business to create a brand that fits with who you are today, and encompasses where you want to be 5 or 10 years from now. Our branding approach can be tailored to suit your business objectives and depends on your individual requirements.

Key steps in our brand development process are:

•   1. Find out the strategic objectives of the firm.
•   2. Research the industry, competition and target audience.
•   3. Define the position your brand will occupy in the marketplace.
•   4. Lead a creative workshop with your key staff to determine the brand’s personality.
•   5. Present you with several concepts.
•   6. Fine tune design elements to incorporate feedback.

At the end of the process you have an identity that is distinct, exciting yet comfortable because it fits in with your corporate values. We leave you with all necessary documentation and data to take your new corporate identity to the market.

The Deliverables:

•   1.  Final logo, ready to use in a variety of formats.
•   2.  Summary Document of the process, highlighting your brand’s position & personality.
• 3.Logo Style Guide outlining the key elements of your brand and identity that you can pass on to relevant parties ensuring consistent use of your corporate image.

We can also partner with your business to aid in developing meaningful product names that fit with your identity or run custom workshops to inspire your staff or executive team.

Contact Us to find out more about the Branding Process.