Whether at your office, your shop or on your website, customers are always looking for signs that they can trust your brand. However, they are also sceptical and reluctant to accept your word as the truth. The benefit of case studies is that they allow you to walk the reader through a situation, and demonstrate how your company solved the problem or achieved the results. This shows the transparency of your process, reassures the reader and allows them to relate to the business featured in the case study.
The case study module allows you to add case studies and group them by topics or industries. You can add images, tables or downloadable documents to make your case studies more thorough.
Regularly adding or updating your case studies page through the easy interface benefits your whole website. Content added to your case studies page is indexed by search engine and can benefit your results listing.
Focus on the process, not the business
It’s important to outline the business you are using for your case study, but avoid including too many fine details. This can prevent readers from relating to the case study situation because their business will sound too different from the one being discussed. Instead, we suggest you focus on describing the problems, the process, the solution and the results your business achieved.
Get Clients Involved
To help with content generation for your business case study, ask for input form the clients you are using. They will be flattered to make it into your case studies list as it will also expose their business. It is great to get statistics that show the impact your service/product has had to their business. Good statistics to show in case studies are: revenue increase, lead generation, cost of acquisition decrease, etc.
Show a Variety
In order to engage a wider audience, include case studies which feature businesses from different industries and include a variety of your company’s product/service offering.
Keep It Current
Update your case studies regularly. This will reassure site visitors that your business is active and can help with search engine results ranking.