This project evolved out of a multi brand strategy developed for an apparel manufacturer. Corporate Reflection was a new brand and product range that they were developing. Through a website, the client hoped to showcase the new apparel range and cost efficiently target the corporate sector. They also wanted to increase efficiencies in their ordering system by allowing resellers to order online, while syncing this data with their offline inventory management system. To support their multi brand evolution, they also needed a central database for management of products across multiple reseller and client websites.Launch Project
The website we created demonstrated visual cues and consistent branding that complimented their offline collateral. The site included some fun & functional features:
Virtual Magazine added wow factor to the site and allowed visual brasiers a unique way to immerse themselves in the website. The magazine architecture interacts with the product database, so users are never more than a click away from purchasing.
Measure Guide reassured online shoppers by providing an easy, iterative size guide.
Featured Products for the home page slide show were seamlessly integrated with the product database
CMS (Content Management System) allows to segment the site by clients and resellers, to provide tailored information to members
Product Database allows the client to easily update product individually or in batches as well as segment price levels for resellers and clients. The client can also select which products are visible to the general public or to an allocated member.
Blog & Newsletter modules were added to the site to communicate to their database of clients and educate consumers about the new brand.Launch Project
The new website has created organisation and made it easy to manage all products in one central location. It created operational efficiencies through the easy data import options and integration with their offline inventory management system.
The initial reaction generated by the products and quality, consistent branding suggests suggest that sales will triple projected volumes. The website has also provided a cost efficient way to communicate with Corporate Reflection's clients and is a time efficient for staff to perform all necessary updates.Launch Project