Situation

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The client approached us to redevelop their site. In terms of functionality the old site was lacking in several areas,

• The content pages could not be updated as there was no Content Management System (CMS).
• The product DB was excessively complicated and slow to update.
• The look and feel of the site needed a real lift.
• There was no room for expansion or adding for other brands.
• Parts were scattered with some on the OWM system and some in PDF form.
• There was no cross selling products in the Inner pages to the Products DB.

We worked with the client through out the scoping process and establishing the specification for the new website.

Solutions

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Key areas of the brief were:

• Maximise the usability of the site, it must be easy to use and simple to navigate whilst being visually stunning.

The home and inner pages were designed to incorporate branding of the Motorcycle brands they sell. We added an advanced search to fast track the client to the type of bike, model and the parts they are seeking. We also incorporated a more raditional, slower navigation route that would educate users about the brand while moving through to the parts list. There is also a search by part number option that caters to trade customers who don’t need a picture to get to their desired parts.

Solutions - Admin Interface

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• The Admin section must be fast and simple to use.

We spent a lot of time developing the admin section of the site. Central to the old site was a complex database structure that made updating and adding a new bike to the system a significantly time consuming task. The new admin section was constructed to enable a raw parts data file to be uploaded to the site, instantly updating the part prices. It covered all the key areas of parts management by segmenting the system into what we call clustered functionality. Associated tasks were grouped in one section of the admin area. The result is that when you are doing one job you don’t need to jump around to other areas of the site to complete a task.

Launch Project

Solutions - Expandable Database

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• The database structure needed to be built in a way which search through almost 300,000 parts FAST.
  
  With so many parts, and more to be added, search times for the data base are critical. Poor structures can cause server loading/ crashes and can make the site really slow. Using the latest ideas in database structure we optimised the parts search and the result is a site that is crisp and fast to use.


• Allow infinite motorcycle brand and part expandability to cater for future growth.
  
  Part of the brief was to have the ability to add other brands and manage them if the need was to occur down the track. The system was designed so the client can add any number of brands, parts and variants to the site as they grow.

Launch Project

Solutions - Cross Sell

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Central to the site was the ability to have all of the navigation of the site end in a call to action for the customer. The site has been set out to logically walk the customer through the decision making process. One of the key advancements was to allow products that are associated with content on a page to appear at the bottom of that page. Therefore, when a person is reading through content on a page they naturally come to a relevant product and a call to action

Admin can allocate parts to the pages as they need, and additional products can be added when new pages are created through the Content Management System.

Launch Project

The Results

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The end result is a project that we are extremely happy with. The key criteria have been addressed and the result is a site that looks visually stunning and delivers on all fronts. In terms of the results the site has been continually growing in terms of revenue and has drawn attention from major OEM brands and other dealers.

The revenue of the site is expected to develop as more bikes are added and the communication and promotional strategy is developed and implemented.

Launch Project