A Marketing Plan is much more than a quick to-do list for the next 12 months. One of the mistakes we often see is that people don’t commit to the process of developing a marketing plan, by fully considering the market and how it will differ in the next 12 months and beyond. All too often it is like a shopping list….
The aim of a good marketing plan is to bring focus to the firm’s interactions with potential and new customers. At best a shopping list approach will get your name out there, but fall short of delivering your point of difference and fail to address the strategic issues of the firm.
Each plan is tailored to a specific request form the client. If you need direction in your marketing, feel welcome to call us and discuss your requirement.