Newsletters are a great way to keep in touch with your clients and position yourself as the expert in your industry. By listening to your clients and filling your newsletters with relevant content, rather than sales messages, you will educate them and inspire them to consume.
This is a fundamental shift in modern marketing which focuses on a partnership rather than an adversarial approach. The internet has empowered consumers to research all purchases so you are more likely to sell to them through a logical flow of information that leads to your brand, rather than a hard sell.
The newsletter is the perfect medium for this approach and has many benefits:
- cements a relationship with your clients
- encourages repeat business
- inspires clients to consume other products
- keeps your brand top of mind
The Online Newsletter Feature
This module can be added to your website to allow your staff to easily create and publish newsletters. The online newsletter uses a custom editor that has a simple interface based on Word, allowing you to easily insert content. Out currently clients spend 30 minutes to an hour formatting the newsletter. They also get staff and clients to help generate articles for case studies and client experiences, to reduce time and generate varied content that readers can relate to.
The online newsletter module also allows you to easily upload contacts lists, after you export them form Outlook or other database software. To deliver even more focused content, you can segment you contacts and send varied versions of your newsletter to different customer groups.
Benefits of the Online Newsletter Features:
- very economic way to contact a large amount of people
- branded, professional template unique to your business
- option to have multiple templates for different audiences (ex direct clients and resellers)
- links articles back to your website from reader’s inbox
- easy to upload contacts database
Other Related Services:
We also design and compose newsletters that can be printed and mailed to clients that prefer more tangible reading material. Our team can design the template, research the best topics for your target audience and write the content. We can even arrange to get them printed and mailed out, so all you have to is read and approve.
Newsletter Content Generation:
If you don’t have time to generate content for your newsletter, we can manage and organise the process for you. We have professional copywriters that can put together you weekly, bi-weekly or monthly newsletters with as much or as little of your involvement. Professional writers can also craft copy to include emotional triggers and keywords that will strengthen the reader’s connection with your brand.